How Caterpillar Cakes can ruin your 130 year old brand

Make cakes not war neon sign caterpillar cakes brand by Katie blog

This is not just any old bake off… I love a little bit of brand trivia and this is a great one: So this Company started 130 years ago in the Kirkgate Market in Leeds. The owner was a Jewish immigrant, and created the slogan “Don’t ask the price, it’s a penny.” As his business […]