Yesterday I lost my keys…

I lost my keys.

The little (little) one loves keys, and so on Monday night I gave them to him to play with.

Now NORMALLY I keep an eye on where he drops them. But for some reason that night I didn’t.

Next morning I had managed to get both kids into coats and shoes. Grabbed my bag, coat….keys.


An initial search proved fruitless. I asked the little (little) one who just smirked and walked off.

The big (little) one “helped” look for them by providing commentary from the sofa: “not there are they?”

Needless to say we were late for school; having had to leave the house open until my In-Laws could come and lock up.

Key searching I lost my Keys
Searching for my keys…yes it did feel like searching a desert!

Last night I went searching again. We looked in the toy boxes, the dog’s bed, under the couch cushions, in the couch cushions….nothing.

Then I got on my hands and knees.

I started crawling like the little (little) one (much to the bemusement of Mr Katie). Looking at all the areas that he could reach or climb to reach.

And there, hidden between my art folder and my cutting board.

My keys.

So what does this have to do with branding?

Since having kids the biggest learning curve has been getting onto their level.

Understanding that they are not at the same reasoning level as a fully grown adult – which is hard when trying to persuade them that riding the dog like a horse is not a good idea.

This is the same tact you need to take with your target audience.

Okay, so I’m not expecting them to be hiding your keys. But by having an understanding of what they need right now is going to put you in a much better position than your “buy me now” competitors.

So get on their level.

Understand what they want.

And by doing so you are creating a long lasting relationship and a repeat customer.

Katie x

Want to learn about your Target Audience? Check out my Target Audience course over on Brand by You!

Want to be part of an awesome community learning about branding their business? Join What the (Actual) Font?!

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