Disrupting the Industry: How to create a brand for an Interior Designer

Helen was pivoting her business. She was researching new target markets and competitors and wanted a brand overhaul to engage her new market.

Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines.

 "I want to disrupt the Interior Design Industry."

This was one of the first things Helen said to me when we were chatting about her branding.

We had met previously at a networking event where I delivered an impromptu talk about brand identity.

As you can tell, Helen is not your typical interior designer. She loves pattern and colour (magnolia is a bit of a swear word) especially when it reflects her client's personality.

Getting an Interior Designer in to help make your 3-bed semi-detached new build seems like an extravagant choice, But Helen wanted to show that the average person can still afford Interior Design Expertise - something that is unheard of in her industry.

The Branding Brief

Helen had created her brand herself, but she wanted to refresh it, focus it, and make it cohesive for when she started to promote her business. It needed to stand out from other designers and wanted a brand that would show off her love of colour.

The Solution

We start with Helen's strategy. Here we delved deep into Helen's business: what she wanted it to be, who she wanted to work with and how to her brand will connect with others.

We then used this information to create the brand design elements. Helen liked elements of her previous logo so we used this and refreshed it, ensuring that her logo had versatility and was recognisable. She loved the coral colour that she had in her previous brand, so we continued to use it to create that connection and introduced additional colours of Light Blue and Orchre (which she particularly loved).

"We need more swoosh" was a theme in Helen's brand; to give that feeling for creativity and flow so we incorporated soft lines and shapes into the rest of her design elements.

Image of a social media mockup on a phone with the brand

Dreamcatcher interior logo mark - a capital D with a swirl circle around it

Picture of the Dreamcatcher Interior website mockup

Picture of the colour palette used for Dreamcatcher Interiors

The Outcome

With her new brand identity, Helen regularly gets complimented on it and is busier than ever! Here is what Helen said about working with us:

"Katie is so lovely and great at what she does. Our discovery call was a journey which really tested my vision for the business but it was a really useful exercise as Katie got everything she needed to go forth and create different brand designs that pushed my boundaries. I enjoyed the collaboration between us and I love the final product. I use my Brand Guidelines pack all of the time and it is especially handy now I am having a new website and marketing plan created. Thank you for your patience."